OUR APPROACH

We Invite the Right People Through Your Doors

Some call it nurture marketing. Others refer to it as relationship marketing. We call it a steady stream of move-in-ready leads at your doorstep.

Branding and Content Marketing

We use data to spread your message and drive warm leads through your door.

Graphic Design, Marketing Collateral Design and Social Media Marketing

We carve out a unique look and feel that invites warm leads to engage with you.

Marketing Planning

We put research behind your marketing plan to ensure optimum performance.

Team Alignment

We train your internal sales and marketing teams on full alignment, precision focus and stronger outcomes.

Back Nurture Marketing Efforts with Industry Intel for Stronger Results

Get the market insights you need to make great decisions about attracting warm leads to tour with and move into your organization. Big Buzz offers research packages like these to gather, analyze and act upon the data that informs your unique nurture marketing efforts.

Branding backed by Voice-of-the-Customer (VOC) Survey Data

Ideal for: Rapidly scaling organizations, expanding or merging organizations, organizations experiencing increased competition or those consistently missing occupancy goals.

What you get:

• Custom VOC survey data that quantitatively and qualitatively defines organizational differentiation

• Data that demonstrates organizational differentiation as compared with direct and indirect competition

• Key messaging, graphic design/marketing collateral direction and brand/marketing plan direction to be applied across all nurture marketing materials

• Presentation of finalized brand and marketing direction to the executive team/investors/board/management group as needed

• May include creation and implementation of initiatives outlined in the marketing plan

Value: Laser-focused differentiation in the marketplace

Timeframe: 8-16 weeks for research, 12 months for creation and implementation if needed

Content Marketing, Marketing Collateral and Social Media Marketing backed by Programmatic Survey Data

Ideal for: Organizations in need of more warm leads, those experiencing high website traffic and/or high website conversion rates but low tour rates, those experiencing high content open rates but low conversion rates or those consistently missing occupancy goals.

What you get:

• Custom programmatic survey data that quantitatively and qualitatively defines the target persona’s pain points to be directly addressed across all content marketing and social media marketing

• Key messaging and graphic design direction applied across all content marketing, marketing collateral and social media marketing, which can include creation and implementation of campaigns, blog posts, social posts and other marketing assets

Value: A proven process for regularly nurturing warm leads out of the CRM and through the door

Timeframe: 4-8 weeks for diagnostic, 12 months for creation and implementation if needed

Strategic Marketing Planning backed by Programmatic Survey Data

Ideal for: Rapidly scaling organizations, expanding or merging organizations, organizations experiencing increased competition, those experiencing a plateau in new leads, those with complex yet underperforming marketing plans or those consistently missing occupancy goals.

What you get:

• Custom programmatic survey data that quantitatively and qualitatively defines the 1- and 3-year marketing plans

• Consultation to align the executive team/investors/board/management group on one clear marketing goal, three objectives or destinations and quarter-by-quarter strategies for reaching those destinations

• May include creation and implementation of initiatives outlined on the marketing plan if needed

Value: A proven process for marketing planning of the key initiatives that will attract a steady stream of move-in-ready leads quarter over quarter, eliminating of marketing waste

Timeframe: 4-8 weeks for marketing plan development, 12 months for creation and implementation of initiatives