Blog: 15 Years of Ideas and Insights From the Big Buzz Experts
Is Your Website Among the 98% with Accessibility Issues?
According to a 2020 assessment of one million home pages performed by WebAIM, 98.1% had at least accessibility one failure when compared against WCAG standards. WCAG, or Web Content Accessibility Guidelines, are a set of standards published by the Web Accessibility Initiative designed to further the goal of achieving equal web-based outcomes for all regardless of ability.
The End of Remarketing: What Does It Really Mean?
Google’s recent announcement to stop using third-party cookies will impact the marketing landscape significantly, as the tech giant was responsible for over 50% of global digital ad spend in 2020. But what exactly does this mean for your organization?
How a Billion-Dollar Hospital and Healthcare System Revitalized Marketing Department Productivity in Six Months
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6 Messaging Strategies for 2021
If you’re beginning to think about taking your practices's marketing plan to the next level with an advertising campaign, then it might be time to think about the message you want to send. In advertising, there are six messaging strategies that are most commonly used.