Blog: 15 Years of Ideas and Insights From the Big Buzz Experts
Marketing to a Target Audience Is Not Enough
Defining your audience is an important step in guiding your overall marketing strategy. If your efforts are designed broadly, they will not likely resonate with anybody in a meaningful way, and most importantly not with the subset of people that are most suited to purchase your offering.
Forbes Agency Council: 5 Ways To Fix A ‘Broken’ Marketing Team by Wendy O’Donovan Phillips
A friend of mine was once "allergic" to marketers. She hired the best of them, let them loose on the marketing, then
Don’t Fall Behind: 3 Signs of an Aging Website
A well-finished website is one in which you can take great pride for years to come. To reach
Follow-up: 5 More Ways to Keep Your Site ADA Compliant
It is important for those who own, manage or operate one or more websites to foster equality among all potential visitors and allow them to achieve the same experience and level of value. It is also important to continue discussing and learning more about the issue until meaningful progress is made.