Blog: 15 Years of Ideas and Insights From the Big Buzz Experts
Identifying Your Competitive Advantage
Your brand’s competitive advantage is what your brand does best that no other competitor can claim. While it may seem like a
In Medical Device Marketing, You Must Embrace The “T Word”
[vc_row css=".vc_custom_1561576095131{padding-top: 20px !important;}"][vc_column][vc_column_text]Trust goes a long way in business, particularly in the medical device industry. Healthcare systems adopt devices that are
What is a Mood Board and Why is it Important to Your Brand?
Building a brand doesn’t happen overnight. Target market research, data analysis, internal interviews, and much more go into the brand creation process. Beyond the hard facts and figures, though, is another brand-building tool: the mood board. A mood board is a collection of designs, images, shapes, symbols and colors that represent your brand.
Using Video to Market Your Medical Device
[vc_row css=".vc_custom_1561576684287{padding-top: 20px !important;}"][vc_column][vc_column_text]It’s no surprise that it’s easier to sell someone on a product or service when you are able to