Blog: 15 Years of Ideas and Insights From the Big Buzz Experts
The Importance of a WIG
For our purposes, the acronym WIG stands for Wildly Important Goal, and it’s an integral part of designing your marketing strategy and achieving the success you’ve always dreamed of. The Wildly Important Goal is the first step in FranklinCovey’s 4 Disciplines of Execution®, co-authored by Sean Covey, Chris McChesney and Jim Huling.
[Download] Reaching and Targeting the Right Audience
[vc_row css=".vc_custom_1572287905335{padding-top: 3% !important;}"][vc_column][vc_column_text] Download Reaching and Targeting the Right Audience [/vc_column_text][/vc_column][/vc_row][vc_row gap="5" css=".vc_custom_1572286841003{padding-top: 40px !important;}"][vc_column width="1/2"][vc_column_text]Between strict HIPAA regulations, the volatile
What to Do When Staffing Challenges Stop Strategy
It should come as no surprise that the healthcare industry is facing significant staffing challenges. These challenges affect not only the patient experience and the medical side of things, but the administrative side as well. When a team is shorthanded, measures that may seem inessential may be pushed to the wayside. One such measure is marketing – it may not seem like an urgent matter during a stressful time but it’s anything besides inessential. For example, many marketers expect to earn approximately $39 for every $1.25 spent.
Find Time for Thinking in Marketing
It’s no secret that designing, implementing and maintaining an effective marketing plan is a time-consuming affair. Between strategizing, researching, creating and more, it can seem like there simply aren’t enough hours in the day. For many, it’s a full-time job! When you’re the one handling marketing duties for your organization it can feel especially overwhelming. It may seem counterintuitive, then, to suggest scheduling slots within your marketing time specifically not to do marketing.