Blog: 15 Years of Ideas and Insights From the Big Buzz Experts
How SOPs Help With the Diagnosis and the Cure
In an age of boundless technological and strategic choice, where the clearest path from point A to point B becomes murkier
The Only True Competitive Edge: Your Legacy
Your competition has a one-year strategic plan, of course, and some may have 3- to 5-year plans, but they don’t have the vision you have. Consider what your organization will look like 20 years from now, or once you have exited. Imagine bringing your vision to life for your team now and what impact that will have over the years to come.
Humanizing Rather Than Robotizing ROI
ROI is a metric favored due to its easily interpreted nature and direct reflection of profitability and financial standing. Its calculations and results are much more easily conducted and understood than a metric like, say, size of gross margin. It’s a straightforward litmus test to determine the effectiveness (or lack thereof) of investments of any nature.
What’s Really Hindering Your Marketing Creativity and Results?
It’s no secret that consumerism is changing the way the U.S. healthcare system operates. In fact, it’s a hot topic of the last few years, and Big Buzz has reviewed it extensively in our weekly blog. For those unfamiliar with the concept, essentially the scales of advantage have tipped in favor of the healthcare consumer: they have more choices, more power, and more discerning tastes than ever.