Blog: 15 Years of Ideas and Insights From the Big Buzz Experts
Wendy O’Donovan Phillips CEO of Big Buzz Interviewed by VoyageDenver
Success has come with its challenges. Just last year, despite the fact I was financially qualified and approved weeks later by another bank, I was turned down for a corporate line of credit with a prominent national bank. I was told in writing, “I know you don’t want to do this, but we need your husband to cosign on the loan.” Big Buzz is 100% owned by me.
Wendy O’Donovan Phillips CEO of Big Buzz Interviewed by IdeaMensch
Wendy O’Donovan Phillips is CEO of Big Buzz, an agency delivering strategy and consultation to drive focused marketing efforts for executives and teams nationwide. Wendy is the author of two books, and she has been published in many healthcare journals. She is a member of the Women’s President Organization, having reached $1 million in revenues the last two years. She lives in Denver with her husband, daughter and 24-year-old cat.
Human Factors: The User Experience
User experience is of paramount importance to any business, but it’s especially critical in healthcare. Consumerism – the shift toward more choices for increasingly discerning consumers – has UX a hot topic in our industry. It isn’t the only factor at play, however. Too, constrictive regulations and the increasing power of the consumer voice are making things more precarious for healthcare organizations, who must adhere to HIPAA guidelines.
Facebook Ad Disapproved: Navigating the ‘Special Ad Category’
Note: This article does not include a comprehensive list of examples and does not constitute legal advice. Facebook recently removed age, gender