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Blog2022-09-01T20:11:32+00:00

Blog: 15 Years of Ideas and Insights From the Big Buzz Experts

The Dangers of Habituation in Marketing

The human attention span is a fascinating thing, and it seems to shorten with every new technological innovation. Every year there are more apps, more streaming platforms and generally more channels through which to consume content and media. 20 years ago, the human attention span lasted for 12 seconds. In 2015… 8 seconds.

By |November 23rd, 2020|Sharpen Competitive Edge|

It’s Time to Be Human Again: Recalibrating Communications

As the pandemic continues to grip the nation and dominate headlines, many aspects have become ingrained in our daily routines and feel commonplace. Many are beginning to feel exhausted by it all, and it is important that this shift is reflected in marketing efforts, language and materials. It is certainly important not to ignore the problem, but at the same time, people have become burnt out by the constant barrage of COVID. This is evidenced by the fact that messages containing COVID-related headlines have begun being flagged as spam.

By |November 16th, 2020|Improve Lead Conversions|

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