A marketing strategy is one of the most important assets an organization can have in terms of achieving its goals. From visibility to sales to bookings, there are few objectives the focused efforts of a marketing strategy can’t achieve. Before a marketing strategy can be implemented or even created, the organization must conduct extensive research to construct the most effective approach.

Every year, countless dollars are wasted on ineffective marketing efforts in the senior living industry. When marketing tactics are disjointed and incongruent, the results they produce (or don’t) pale in comparison to those of strategic and comprehensive efforts. As competition grows, the need for a well-oiled marketing machine is becoming even more significant.

Marketing plans always start with the best of intentions. Team-wide strategy sessions are held. Tactics are documented. Budgets are finalized. And then life happens. Your partner decides the website needs to be updated or sees a Facebook ad for another practice and wants to try that now.

[vc_row css=”.vc_custom_1561575182028{padding-top: 20px !important;}”][vc_column][vc_column_text]According to Brandingmag, branding Is defined as, “a marketing practice in which a company creates a name, symbol or design […]

Building a brand doesn’t happen overnight. Target market research, data analysis, internal interviews, and much more go into the brand creation process. Beyond the hard facts and figures, though, is another brand-building tool: the mood board. A mood board is a collection of designs, images, shapes, symbols and colors that represent your brand.