You have a database full of prospects, some of which you and your team have been nurturing for months or even years. You are having all the right conversations and doing all the right things you have done before to fill occupancy. Still, tours are down, move-ins are dwindling and census is low.

[vc_row][vc_column][gem_youtube height=”350px” video_id=”NfZXiPUgEUA”][vc_column_text]Between the jargon, the shorthand and the buzzwords, marketing terminology can be a lot to juggle and keep track of – […]

Many communities already have blogs, but they may be underutilized. There are a few reasons why it’s recommended to post blogs monthly or even biweekly. If Google’s algorithms detect that your website is regularly posting valuable and relevant content in a certain area, it will begin to recognize you as a credible resource and improve your website’s ranking.

[vc_row][vc_column][gem_youtube height=”350px” video_id=”td_vxJg1l2I”][vc_column_text]In recent weeks, Big Buzz has written about how to leverage your Google My Business listing in conjunction with Google Ads […]

[vc_row][vc_column][gem_youtube height=”350px” video_id=”NfHHXqkCv9U”][vc_column_text]In a landscape where consumers are online more than ever before, senior living operators must make it a priority to leverage […]

[vc_row][vc_column][gem_youtube height=”350px” video_id=”4lOQT8k0c1Y”][vc_column_text]The holiday season is a joyous and comforting time for many, and while it may look a bit different this year, […]