It can be extremely difficult from within the team to pinpoint trouble areas. After 12 years advising thousands of healthcare organizations nationwide, here are a few symptoms of distress we see prevalent in teams like yours. Identify the symptoms that seem most familiar then jump down to each corresponding suggested remedy.

It should come as no surprise that the healthcare industry is facing significant staffing challenges. These challenges affect not only the patient experience and the medical side of things, but the administrative side as well. When a team is shorthanded, measures that may seem inessential may be pushed to the wayside. One such measure is marketing – it may not seem like an urgent matter during a stressful time but it’s anything besides inessential. For example, many marketers expect to earn approximately $39 for every $1.25 spent.

It’s no secret that designing, implementing and maintaining an effective marketing plan is a time-consuming affair. Between strategizing, researching, creating and more, it can seem like there simply aren’t enough hours in the day. For many, it’s a full-time job! When you’re the one handling marketing duties for your organization it can feel especially overwhelming. It may seem counterintuitive, then, to suggest scheduling slots within your marketing time specifically not to do marketing.

  The idea of brainstorming sessions has been fairly divisive over the last few years, with a deluge of articles, op-eds and blogs respectively denouncing the notion and singing its praises. Despite its polarizing nature, many leading businesses have used the tactic with positive results