Local Deals are paid ads that allow you to target multiple neighborhoods in your area with a deal or promotion. While the promotion aspect is largely designed for retail or eCommerce businesses, you can use these ads with calls to action for scheduling a tour or booking a consultation with your sales team. Just be sure to weigh the cost of the ad against the value of a new prospect and keep a watchful eye on the metrics and performance of the ad so you can tweak or adjust the language of the CTA as you go.

One of the greatest things about marketing is how it can manifest in subtle yet effective ways that many would not think of as “marketing” in the traditional sense. For instance, have you ever looked up a local business on Google, clicked the “directions” icon to bring up Google Maps to see if it’s nearby, then ultimately patronized that business?

Watching the trajectory of tech giant Google since the 1990s has been fascinating, to say the least. Many may not even remember when it was neck and neck in the race to search engine ubiquity with platforms like Dogpile, AltaVista and Ask Jeeves. Since that time, Google not only won that race handily, but it has become a leader in areas such as analytics, online local business listings and digital advertising.

We recently wrote about the value of creating an omnichannel experience for prospects, and we’d like to continue the theme of synergistic and symbiotic marketing channels by discussing the incredibly powerful combination of Google Ads and Google My Business listings. Herein we will explain how to accomplish so much more by using the two in confluence than simply pursuing one.

User experience is of paramount importance to any business, but it’s especially critical in healthcare. Consumerism – the shift toward more choices for increasingly discerning consumers – has UX a hot topic in our industry. It isn’t the only factor at play, however. Too, constrictive regulations and the increasing power of the consumer voice are making things more precarious for healthcare organizations, who must adhere to HIPAA guidelines.