Facebook has made waves in 2021 with the announcement of its new name: Meta. The new moniker will not replace that of the ubiquitous social media platform of the same name, however. It will only affect the company formerly known as Facebook at a corporate level.

Google Analytics can provide invaluable marketing insights when properly used. There is a litany of functions, and only a few offer the high-level view you need to make great business decisions.

Google is among the most valuable digital marketing platforms available. From ads to SEO and SEM to tracking KPIs and beyond, its versatility creates boundless opportunities. However, in order to maintain both its prominence and relevance, its developers must make constant changes and adjustments.

It is important for those who own, manage or operate one or more websites to foster equality among all potential visitors and allow them to achieve the same experience and level of value. It is also important to continue discussing and learning more about the issue until meaningful progress is made.

According to a 2020 assessment of one million home pages performed by WebAIM, 98.1% had at least accessibility one failure when compared against WCAG standards. WCAG, or Web Content Accessibility Guidelines, are a set of standards published by the Web Accessibility Initiative designed to further the goal of achieving equal web-based outcomes for all regardless of ability.

Google’s recent announcement to stop using third-party cookies will impact the marketing landscape significantly, as the tech giant was responsible for over 50% of global digital ad spend in 2020. But what exactly does this mean for your organization?

So far, 2021 has been rife with changes in Big Tech that are making marketers reassess or retool their current advertising strategies. While these changes can be easily overcome with a fresh perspective, review website and mobile app Yelp has bucked the trend by introducing new features allowing business owners to advertise more effectively and take more control of their online reputations.

In just 101 days this year, a proliferation of change has occurred in the way tech industry giants track user data and activity, much of which will directly impact the marketing industry. Take a look at the timeline of the milestone changes that have emerged in 2021 (so far).

Indeed, SEO is an involved and nuanced process. As marketers, we love its intricate nature, illuminating data and evolving systems. However, we understand that it might not hold the same charm to someone helping to manage one or more communities during a health crisis.