“Brand” isn’t just about a company’s logo, slogan, and appearance. It also refers to a company’s overall identity, and how it sets itself apart from the competition.

These days having a website that captures a user’s attention and converts them into a loyal customer isn’t an option, it’s a necessity. A poorly designed site can cause your business to lose customers and ultimately money, and unfortunately, bad web design is more common than you might expect.

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Wendy O’Donovan Phillips, founder and CEO of healthcare marketing agency Big Buzz, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.

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In the spring of 2020, I was on the frontlines of the battle fought by small businesses worldwide. I am the owner of a small business that serves small businesses. Here are a few excerpts from my writings over the last few months. I hope they will provide the knowledge that we are all in this together, a few insights on how to continue forging forward and the reassurance that we will indeed persevere.

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Sales is generally thought of as a job function, yet it’s really a human function. At its core, the art of sales is about connecting with people. The book Sales EQ reminds us that sales is the simple act of transferring emotion from one person to the other. The education system may still miss the mark on formally teaching sales, yet more and more we are seeing schools teach children about emotional intelligence.

You don't have to retire early. You don't have to hold a prestigious position. And if your work-life balance feels off, there's a good chance your family is understanding of the pressures you're facing.

Recently, I hosted a DX Live panel on how businesses are surviving, and thriving, in the COVID-19 economy. Two entrepreneurs, Nicole Valdivia from The Cave Ventura and RE/MAX agent Krista Gaumer-Nowak, joined me for the panel’s interview. One question I asked them was how they are able to connect with customers. How does taking a pause allow you to discover what makes you successful?