An important factor in growing your organization is attracting the right kind of clientele. Throughout the sales cycle, your sales team should be carefully and strategically vetting your prospective clients just as much as they are vetting you. If hours of your time each week is spent delivering work or interacting with clients that do not fit your ideal client profile, you should look at switching gears. Serving those who don’t align with your goals can contribute to slower growth, dissatisfied clients and unfulfilled employees.

[vc_row css=”.vc_custom_1561569942278{padding-top: 20px !important;}”][vc_column][vc_column_text]As organizations grow and continue to differentiate themselves to remain competitive, strategic decision-making is increasingly important. In recent years, organizations […]

[vc_row css=”.vc_custom_1561570032358{padding-top: 20px !important;}”][vc_column][vc_column_text]LinkedIn is a fantastic tool to reach your ideal audience and boasts a hefty 500 million users worldwide. As social […]

[vc_row css=”.vc_custom_1561570373325{padding-top: 20px !important;}”][vc_column][vc_column_text]When we begin talking with a new client, we often ask about their experiences with previous marketing providers. From that […]

[vc_row css=”.vc_custom_1561571407713{padding-top: 20px !important;}”][vc_column][vc_column_text]Over the past eleven years, Big Buzz has surveyed hundreds of individuals in order to create strong brand identities and […]

[vc_row css=”.vc_custom_1561577214828{padding-top: 20px !important;}”][vc_column][vc_column_text]Did you know that right now, there is a giant invisible funnel on the top of your practice that is […]