[vc_row full_width=”stretch_row” css_animation=”none” disable_custom_paddings_tablet=”true” disable_custom_paddings_mobile=”true” css=”.vc_custom_1574498630148{margin-bottom: 0px !important;background-color: #083954 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 2px !important;}”][vc_column width=”1/2″ offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text] Your […]

In the spring of 2020, I was on the frontlines of the battle fought by small businesses worldwide. I am the owner of a small business that serves small businesses. Here are a few excerpts from my writings over the last few months. I hope they will provide the knowledge that we are all in this together, a few insights on how to continue forging forward and the reassurance that we will indeed persevere.

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Sales is generally thought of as a job function, yet it’s really a human function. At its core, the art of sales is about connecting with people. The book Sales EQ reminds us that sales is the simple act of transferring emotion from one person to the other. The education system may still miss the mark on formally teaching sales, yet more and more we are seeing schools teach children about emotional intelligence.

You don't have to retire early. You don't have to hold a prestigious position. And if your work-life balance feels off, there's a good chance your family is understanding of the pressures you're facing.

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With your vision clearly articulated and shared, revisit your SWOT analysis with a particular focus on opportunities. Those you serve have different needs now, and the best way to uncover those new needs is with programmatic surveys. From survey data, you see clearly the opportunities your organization has (and does not have) for meeting those needs.

Recently, I hosted a DX Live panel on how businesses are surviving, and thriving, in the COVID-19 economy. Two entrepreneurs, Nicole Valdivia from The Cave Ventura and RE/MAX agent Krista Gaumer-Nowak, joined me for the panel’s interview. One question I asked them was how they are able to connect with customers. How does taking a pause allow you to discover what makes you successful?

Featured in DreamHost article “11 Things Website Owners Should Update During a Crisis” on May 7, 2020. Ever since the coronavirus crisis hit, […]

In every crisis there’s an opportunity for those who are able to quickly sense and adapt –– and the coronavirus is no exception. […]