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If you’re beginning to think about taking your practices's marketing plan to the next level with an advertising campaign, then it might be time to think about the message you want to send. In advertising, there are six messaging strategies that are most commonly used.

In just 101 days this year, a proliferation of change has occurred in the way tech industry giants track user data and activity, much of which will directly impact the marketing industry. Take a look at the timeline of the milestone changes that have emerged in 2021 (so far).

Does this sound like your marketing team? Lots of projects and tasks, not much direction. Vague clarity on what’s working and what’s not, but no real evidence of traction. Lots of action, but no time to examine or replicate what’s working best.

Let’s exchange details about our lives for the convenience of quick searches and friendly connections. What’s the harm? Well, some 20 years of internet advancement has led to data breaches, privacy invasion, distorted information and sheer exploitation.

Should you be worried about privacy or misinformation? To provide a clear answer to that question, members of the Big Buzz leadership team […]

On a recent Tuesday, top news headlines touched on topics like student loan forgiveness and stimulus checks — both ways the government is positioned to help people. By contrast, a 1918 issue of the Ladies’ Home Journal urged readers in the midst of World War I, "Food will win the war! We ... must help" and "Eat more fruit to save the staple foods for the fighters" — all ways folks could help the country's war effort.

[vc_row full_width=”stretch_row” css_animation=”none” disable_custom_paddings_tablet=”true” disable_custom_paddings_mobile=”true” css=”.vc_custom_1574498630148{margin-bottom: 0px !important;background-color: #083954 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 2px !important;}”][vc_column width=”1/2″ offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text] Your […]

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