The senior living industry has always been built on genuine interpersonal connection – an element that has been hindered significantly for much of 2020. The year’s events have made the importance of this human connection more significant than ever, so how do senior living operators provide it with so many barriers to physical proximity?

[vc_row][vc_column][gem_youtube height=”350px” video_id=”b3C7g1zBcfY”][vc_column_text]Over the past six months, the word telehealth has leapt to the forefront of the healthcare zeitgeist – and with good […]

With nonstop advancements in market research, search engine optimization and digital marketing technologies, it can be easy to forget one of the most powerful strategies for driving senior living occupancies: word of mouth. Big Buzz recently conducted a series of surveys for a leading senior living operator which has communities in several states.

[vc_row full_width=”stretch_row” css_animation=”none” disable_custom_paddings_tablet=”true” disable_custom_paddings_mobile=”true” css=”.vc_custom_1574498630148{margin-bottom: 0px !important;background-color: #083954 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 2px !important;}”][vc_column width=”1/2″ offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text] Your […]

Strong website design is the foundation of maximizing the utility of your website. It must possess well-written copy, high-quality images, mobile capabilities and speed. However, there is more to a website than great design. You may have a beautiful site, yet you’re noticing that it’s not driving leads and conversions the way it should. If this is the case, here are a few things to consider adding or optimizing.

[vc_row][vc_column][gem_youtube height=”350px” video_id=”Mlitv5bJt78″][vc_column_text]“The lifeblood of your business is repeat customers.” –John Warrillow, The Automatic Customer When you sign up for a service like […]

An increasing number of senior living organizations are claiming that operations are unsustainable under current conditions, but with the right strategic approach, yours needn’t be among them. Staying the course with the right marketing can increase exposure and ROI, especially as competitors retreat. In working with numerous senior living clients, Big Buzz has seen firsthand the positive results of refocusing marketing efforts instead of abandoning them. Here are three ways to increase occupancies now.

[vc_row][vc_column][gem_youtube width=”100%” height=”350px” video_id=”ho9tvcYb4K0″][vc_column_text]A dentist’s office is one of the cleanest and most sanitary places a person can go, both prior to the […]

As budgets and sales funnels continue to fluctuate, it’s important to maintain consistent marketing practices. Even more, it is vital to ensure your marketing team is eliminating waste related to ineffective or overpriced marketing tactics. At Big Buzz, we’ve partnered with hundreds of professionals in the senior living industry to assess their current marketing plans, identify which strategies should take priority and which are no longer useful.

[vc_row][vc_column width=”1/4″][/vc_column][vc_column width=”2/4″][gem_youtube width=”100%” height=”350px” video_id=”MIPTmaAT01Q”][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Where does your mind go as you strategize about hitting your practice’s production goals? Likely to […]