TikTok is a social media app you may have read about in the headlines recently. It was on the precipice of being banned in the United States, but fortunately for the senior living industry, it’s here to stay. Why is this important for the senior living industry, you might ask?

Indeed, there has been no shortage of challenges for the senior living industry over the course of the year, but its responsiveness, resilience and determination are nothing short of heroic. Read on to explore how leading senior living communities have pivoted in order to provide the best possible resident experience without losing sight of the bottom line.

[vc_row][vc_column][gem_youtube height=”350px” video_id=”KYXqk2A1-iQ”][vc_column_text]Have your practice’s production numbers begun to stagnate, or are they simply not where they should be? Creating or updating a […]

[vc_row][vc_column][gem_youtube height=”350px” video_id=”C3sZnqvgMac”][vc_column_text]“Focusing on the wildly important requires you to go against your basic wiring as a leader to do more, and instead, […]

[vc_row][vc_column][gem_youtube height=”350px” video_id=”qRTjKN160XU”][vc_column_text]Few experiences in life rival the thrill of building a business from the ground up. Recall the determination and tenacity that […]

Empathy is something the world could use more of right now, and for senior living organizations, plays a key role in the sales process. In the senior living industry, the buyer’s journey is particularly fraught with various emotions, and it’s of utmost importance to empathize with these feelings and align your sales process through the lens of their journey. Don’t get lost in a sea of sameness by repeating the same follow-up techniques; blend personalization and storytelling to stand out and put prospects’ minds at ease, making your community the first choice for their loved ones or themselves.

[vc_row][vc_column][gem_youtube height=”350px” video_id=”08G_RTbx9kY”][vc_column_text]“I’ll bet that if I asked any of your patients they’d say you’re a great dentist. They wouldn’t come to you […]

[vc_row][vc_column][gem_youtube height=”350px” video_id=”3M1HVPB-FCA”][vc_column_text]Are you among the many dentists we’ve spoken with who are experiencing a drop-off in recall patient traffic right now as […]

In the new marketing landscape sculpted by the events of 2020, senior living operators must decide which set of mice they’d like to be. It can be tempting to maintain the same methods of sales and marketing that previously yielded success in the hopes that everything will return to normal, and the proverbial cheese returns in the form of high occupancy rates and revenue numbers.

According to many experts, a dental practice should spend 10% to 12.5% of its revenue goal for the year on marketing. In lean times, this figure could seem daunting, and your first inclination might be to slash your marketing budget in an effort to fortify your finances. However, now is the best time to implement strong marketing spend