For our purposes, the acronym WIG stands for Wildly Important Goal, and it’s an integral part of designing your marketing strategy and achieving the success you’ve always dreamed of. The Wildly Important Goal is the first step in FranklinCovey’s 4 Disciplines of Execution®, co-authored by Sean Covey, Chris McChesney and Jim Huling.

[vc_row css=”.vc_custom_1572287905335{padding-top: 3% !important;}”][vc_column][vc_column_text] Download Reaching and Targeting the Right Audience [/vc_column_text][/vc_column][/vc_row][vc_row gap=”5″ css=”.vc_custom_1572286841003{padding-top: 40px !important;}”][vc_column width=”1/2″][vc_column_text]Between strict HIPAA regulations, the volatile digital […]

It should come as no surprise that the healthcare industry is facing significant staffing challenges. These challenges affect not only the patient experience and the medical side of things, but the administrative side as well. When a team is shorthanded, measures that may seem inessential may be pushed to the wayside. One such measure is marketing – it may not seem like an urgent matter during a stressful time but it’s anything besides inessential. For example, many marketers expect to earn approximately $39 for every $1.25 spent.

It’s no secret that designing, implementing and maintaining an effective marketing plan is a time-consuming affair. Between strategizing, researching, creating and more, it can seem like there simply aren’t enough hours in the day. For many, it’s a full-time job! When you’re the one handling marketing duties for your organization it can feel especially overwhelming. It may seem counterintuitive, then, to suggest scheduling slots within your marketing time specifically not to do marketing.

[vc_row css=”.vc_custom_1560868049054{padding-top: 3% !important;}”][vc_column][vc_column_text] Download “The Omnichannel Approach to Healthcare” [/vc_column_text][/vc_column][/vc_row][vc_row gap=”5″][vc_column width=”1/2″][vc_column_text] In a landscape where consumers are more online than ever […]

[vc_row full_width=”stretch_row” css=”.vc_custom_1555552308537{background-color: #0c5983 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_column_text] About MGMA Medical Group Management Association (MGMA) is the premier association for […]

Strategizing is one of the most important first steps in constructing an effective marketing plan, and the consequences of not doing so can be catastrophic. But avoiding disaster shouldn’t be the only reason you place a focus on strategy. There are a great deal of ways that being proactive can benefit your organization.

[vc_row css=”.vc_custom_1560868049054{padding-top: 3% !important;}”][vc_column][vc_column_text] Download “Facebook Marketing Quickstart Guide” [/vc_column_text][/vc_column][/vc_row][vc_row gap=”5″][vc_column width=”1/2″][vc_column_text] EVERY 6 SECONDS A NEW USER CREATES A FACEBOOK PROFILE. Now […]

  The idea of brainstorming sessions has been fairly divisive over the last few years, with a deluge of articles, op-eds and blogs respectively denouncing the notion and singing its praises. Despite its polarizing nature, many leading businesses have used the tactic with positive results

[vc_row gap=”5″ css=”.vc_custom_1566942214232{padding-top: 60px !important;}”][vc_column width=”1/2″][vc_column_text] How Does HIPAA Define Marketing? If you work in the field of healthcare, you are more than […]